Acorns — Full Breakdown
Acorns is a micro-investing app for US users. It automatically invests spare change from purchases via a round-up mechanic, supports recurring investments into ETF portfolios, offers a Roth IRA product (Acorns Later), a checking account with a tungsten debit card (Acorns Checking), and a kids' investment account (Acorns Early). A learning section and an earning section (cashback investing rewards and surveys) complete the product. It operates on a tiered subscription model: Bronze ($3/month), Silver ($6/month), Gold ($12/month).
Read the full Acorns breakdown
The complete case study walks every mechanic in the loop with annotated screenshots and the takeaways a product team can use. Subscribe to unlock this and every other breakdown in the library.
- Unlock all of the content.
- An in-depth gamification case study every week, 52 a year.
- Access to all examples of mechanic application.
- Access to all gamification systems across dozens of best-in-class apps.