Power up your app
with proven game
mechanics.

A social fitness system where the activity is the content. Every run, ride, or swim is already a completed achievement, Strava's job is to make it visible, competitive, and socially meaningful. Six mechanics work together to turn a personal workout into a shared social event.

Loss aversion only activates once the user feels the streak is worth something, typically around day 7. Before that, frame streaks positively. Five concrete decisions that determine whether your streak drives retention or drives churn.

A social fitness system where the activity is the content. Every run becomes a social artifact automatically, PR badges surface, kudos arrive, segment rankings update, without the user deciding to make it one.

Spend once, engage daily. The pass converts a one-time payment into a recurring daily reason to open the app. Clash of Clans saw +145% week-over-week revenue on launch, but only because Supercell deliberately prepared the economy for it first.