Your users sign up.
Then they drift away.
We help product teams turn engagement into retention and conversion, using mechanics proven across hundreds of the world's best apps and games.
We start from what your app already has
We don't arrive with a list of features to bolt on. We study the features you already have, your users, and your category, then find the mechanics that will take root in your product. A mechanic that works brilliantly in one app fails in another; the difference is what's underneath it.
Discovery
We start with your goals and pain points: where users stall, what should happen instead.
Analysis
We map your app's features against our mechanic framework and study what your category uses, misses, and where the openings are.
Build together
Working sessions with your product team, ending in an evidence-backed roadmap: which mechanics, why, what they require, in what order.
Artifacts, not promises
The feature and mechanic map of your app
Every feature you already ship, mapped against the mechanic framework, so you can see what your product is quietly already doing.
The category comparison
What apps in your category rely on, what they leave untouched, and the specific openings that comparison reveals for you.
The prioritized roadmap
The mechanics worth building, in order, each with what it requires of your product and why it earns its place.
Product teams in any category
Finance, education, health, culture — anywhere engagement matters. You don't need to know anything about game mechanics, or even use the word. Understanding which ones fit your product is exactly what we're for.
Book a discovery call
A conversation about your goals and your app. No preparation needed.
Book a discovery call