RE
Revolut
For banks and finance apps
Straightforward ways to gamify your finance app
The design that makes a game worth opening every day can make a finance app worth opening too. We help product teams understand which of those ideas fit their app, and how to use them in ways that earn a customer's loyalty instead of chasing it.
MO
Monzo
CH
Chase
MO
Monefy
MO
Monarch
BI
Binance
AC
Acorns
CA
Cash App
CL
Cleo
Where we can help
Where gamification helps in finance apps
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Top of wallet loyalty
Your card competes with two others at every checkout.
The question is never whether your card is good. It is whether it is the one a customer reaches for without thinking. Habits like that grow from a small, renewing reason to return, the kind a good game offers every single day.
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Savings behaviour
Customers want to save and mostly don't.
Wanting to save and actually saving are separated by a gap that is old and stubborn. The way across it is something game design leans on constantly: break a distant goal into steps small enough to feel doable, and make each step visible enough to feel like progress.
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Financial literacy
Education that feels like homework gets ignored.
People rarely set aside time to learn about money, so the lesson has to come to them. The best games teach inside the activity itself, one small idea at the moment it is useful, with progress the learner can actually see.
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The salary account
Customers will change jobs more often than they'll change banks.
The account a customer never bothers to leave is one they have quietly invested in: their history, their progress, a sense of standing they would lose by walking away. That kind of earned attachment is exactly what game design is built to create.
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Cashback that sticks
Flat rewards get noticed once and then forgotten.
A reward changes behaviour only while a customer can feel it. Keep it visible and a little bit earned, a streak worth continuing or a milestone in sight, and the next purchase becomes something worth tracking rather than something to ignore.
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Onboarding and activation
The first session decides who stays past day one.
A nervous new user needs one clear thing to do, and one small win to feel it was worth doing. The opening minutes are where people quietly decide whether to return, which is why game design treats them with so much care.
Why gamification matters
The same ideas that keep a game open can keep your app open
The apps that earn daily habits use the same ideas games have refined for decades: a clear goal to aim for, a way to see progress toward it, and a small, well-timed reward for reaching it. None of these ideas are complicated on their own. Put together with care, they turn something a person tries once into something they return to without being asked.
How we work
Gamifying your app
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A call to understand your goals
We start by listening. A short call to understand your product, your users, and the habits you want to build.
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In-depth research of your category
We study the best apps in your space and map how they use game mechanics to keep people coming back.
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Comparison with the best mobile games
We set your product beside the most engaging games in the world and identify the techniques worth borrowing.
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A report with concrete next steps
You receive a written report with specific recommendations: which mechanics to try, how to apply them, and what to measure.
A sample of the report
See exactly what to expect
See how other finance apps already use game design, plus the full contents so you know what to expect from the complete report. Enter your email and the report opens instantly.
Engagement that respects the customer
The same mechanics that can trap a person can also genuinely help them. We care about which side of that line your product is built on. The habits worth creating are the ones that leave a customer better off, and those are the only ones we help you build.
Bring us your app and a problem
Tell us what you are working on and where it stalls. In half an hour we can usually point to two or three places where game design would genuinely help, and how to approach each one.