Glossary term Monetization
Anchoring
The first number we see biases our judgment of what follows, even when it's irrelevant. An initial price, quote, or estimate sets a reference point that later figures get pulled toward.
Where you see this in practice
The mechanics that lean on it
Monetization13
First-Purchase Bonus
A significantly enhanced reward package offered exclusively on a user's first transaction.
Monetization11
Season Pass / Battle Pass
A time-limited reward track with free and premium tiers, where completing in-app actions advances the user along a progression of rewards.