MechanicsThe core building blocks, with the psychology behind each one.SystemsHow mechanics combine into the loops that keep users coming back.CheatsheetsPractical guides for putting mechanics into your product.GlossaryPlain-language definitions for every term we use.

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MechanicsThe core building blocks, with the psychology behind each one.SystemsHow mechanics combine into the loops that keep users coming back.CheatsheetsPractical guides for putting mechanics into your product.GlossaryPlain-language definitions for every term we use.

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Library / Glossary / Choice Overload

Glossary term

Choice Overload

Too many options can reduce satisfaction and make people less likely to choose at all. More is not always more.

More terms

Adaptive Preference (Sour Grapes) Anchoring Attention and Salience Authority

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