Glossary term Monetization
Contrast Effect
We judge things relative to what we just saw, not on absolute terms. A mid-priced item looks like a bargain right after an expensive one; the same water feels hot or cold depending on what your hand touched before.
Where you see this in practice
The mechanics that lean on it
Monetization13
First-Purchase Bonus
A significantly enhanced reward package offered exclusively on a user's first transaction.
Monetization11
Season Pass / Battle Pass
A time-limited reward track with free and premium tiers, where completing in-app actions advances the user along a progression of rewards.