Glossary term Monetization
Decoy Effect
Adding a third, deliberately inferior option can steer people toward a target choice. Offering a print-only magazine subscription at the same price as print-plus-digital makes the combined option look obviously better and shifts most buyers to it.
Where you see this in practice
The mechanics that lean on it
Monetization14
Monthly Card
A subscription-adjacent product that provides a daily currency drip over 30 days in exchange for a single upfront payment.
Monetization11
Season Pass / Battle Pass
A time-limited reward track with free and premium tiers, where completing in-app actions advances the user along a progression of rewards.