Glossary term Monetization
Freemium
A business model where the core product is free but enhanced features, content, or capabilities require payment. The design challenge is calibrating what is free, enough to create habit and demonstrate value, and what is paid, enough to justify the price without feeling punitive.
Where you see this in practice
The mechanics that lean on it
Monetization15
Credits / Tokens
A virtual currency layer that mediates between real money and in-app spending.
Retention02
Energy / Lives
A system that limits how many attempts or sessions a user can have within a given time window.
Monetization13
First-Purchase Bonus
A significantly enhanced reward package offered exclusively on a user's first transaction.