Glossary term Retention
Paywall
A point in the user journey where further progress requires payment. Paywall placement and framing are among the most consequential design decisions in a freemium product. Paywalls that appear before the user understands the product's value proposition consistently underperform those that appear immediately after a moment of genuine frustration or desire.
Where you see this in practice
The mechanics that lean on it
Retention02
Energy / Lives
A system that limits how many attempts or sessions a user can have within a given time window.
Monetization13
First-Purchase Bonus
A significantly enhanced reward package offered exclusively on a user's first transaction.
Monetization14
Monthly Card
A subscription-adjacent product that provides a daily currency drip over 30 days in exchange for a single upfront payment.