Glossary term Retention
Present Bias (Hyperbolic Discounting)
We overweight rewards available now and heavily discount future ones, which reverses our own plans. We choose salad for next week and cake today; the near reward looms larger simply because it's near.
Where you see this in practice
The mechanics that lean on it
Retention02
Energy / Lives
A system that limits how many attempts or sessions a user can have within a given time window.
Retention07
Limited-Time Events
Temporary content, challenges, or reward tracks that expire on a fixed deadline, creating urgency to engage now.
Retention03
Daily Login Reward
A system that gives users a reward simply for opening the app each day.