Glossary term Monetization
Price Relativity
We can't judge value in the absolute, so we judge it against a comparison set. The same product looks cheaper next to a premium option and pricier next to a budget one; choosing the comparison changes the perception.
Where you see this in practice
The mechanics that lean on it
Monetization14
Monthly Card
A subscription-adjacent product that provides a daily currency drip over 30 days in exchange for a single upfront payment.
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Season Pass / Battle Pass
A time-limited reward track with free and premium tiers, where completing in-app actions advances the user along a progression of rewards.
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Credits / Tokens
A virtual currency layer that mediates between real money and in-app spending.