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Glossary term Social

Reciprocity

The social norm of responding to a positive action with another positive action. Gifting mechanics, daily login bonuses framed as gifts from the app, and free trial extensions all use reciprocity to create goodwill and a sense of obligation.

Where you see this in practice

The mechanics that lean on it

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Gifting

A mechanic that allows users to send items, currency, or resources to other users, creating cooperative social interactions.

In the full library
Retention03

Daily Login Reward

A system that gives users a reward simply for opening the app each day.

In the full library