Glossary term Retention
Fresh Start Effect
People are more willing to pursue a change at moments that feel like a new beginning: a Monday, the first of the month, a birthday, New Year. Temporal landmarks reset the sense of a clean slate.
Where you see this in practice
The mechanics that lean on it
Retention01
Streak / Streak Bonus
A counter that increments each time a user completes a defined action within a set time window, typically once per day.
Monetization11
Season Pass / Battle Pass
A time-limited reward track with free and premium tiers, where completing in-app actions advances the user along a progression of rewards.