Glossary term Retention
Habit Loop
The structure of a habit: a cue triggers a routine, which delivers a reward. Repeated enough, the loop runs automatically and the brain stops fully attending to it.
Where you see this in practice
The mechanics that lean on it
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Streak / Streak Bonus
A counter that increments each time a user completes a defined action within a set time window, typically once per day.
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Daily Login Reward
A system that gives users a reward simply for opening the app each day.
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Daily / Weekly Quests
Structured, time-limited objectives that direct user behaviour toward specific actions and reward completion.