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Glossary term Retention

Temptation Bundling

Pairing something you should do but avoid with something you enjoy, so the enjoyable part pulls the useful part along. Only letting yourself watch a favorite show while exercising is temptation bundling.

Where you see this in practice

The mechanics that lean on it

Retention05

Daily / Weekly Quests

Structured, time-limited objectives that direct user behaviour toward specific actions and reward completion.

In the full library
Retention08

Achievements / Milestones

Named, permanent markers of progress or behaviour that the user collects over time.

In the full library