Glossary term Retention
Trigger (Cue)
Whatever starts a behavior. External triggers live in the environment (a notification, an icon); internal triggers are learned associations, often an uncomfortable emotion like boredom or loneliness that the behavior comes to relieve.
Where you see this in practice
The mechanics that lean on it
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Streak / Streak Bonus
A counter that increments each time a user completes a defined action within a set time window, typically once per day.
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Daily Login Reward
A system that gives users a reward simply for opening the app each day.
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Daily / Weekly Quests
Structured, time-limited objectives that direct user behaviour toward specific actions and reward completion.