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Glossary term Retention

Intrinsic vs. Extrinsic Motivation

Intrinsic motivation comes from within (the activity is satisfying in itself); extrinsic motivation comes from outside rewards or pressure. Intrinsic motivation produces more durable behavior.

Where you see this in practice

The mechanics that lean on it

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Achievements / Milestones

Named, permanent markers of progress or behaviour that the user collects over time.

In the full library
Retention01

Streak / Streak Bonus

A counter that increments each time a user completes a defined action within a set time window, typically once per day.

ActivationRetention