Glossary term Social

Liking

We say yes more readily to people we like, and liking is easily built through similarity, familiarity, praise, and cooperation toward a shared goal.

Where you see this in practice

The mechanics that lean on it

A stream of user-generated activity, completed sessions, achievements, milestones, visible to followers or the community.

Named groups with shared identity, shared history, and shared goals that users join and return to as members.