Glossary term Social
Social Proof
The tendency to look to others' behaviour as a guide for one's own, particularly in uncertain situations. Insight Timer's '594,622 people here today' and Strava's challenge participant counts both use social proof to validate the decision to engage.
Where you see this in practice
The mechanics that lean on it
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Social Feed
A stream of user-generated activity, completed sessions, achievements, milestones, visible to followers or the community.
Retention09
Challenges
Structured, completable objectives with a visible endpoint that users opt into, typically with social or competitive dimensions.
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Leaderboards
A ranked list of users or groups ordered by a performance metric, making individual standing visible and publicly comparable.